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The Audi campaign showcased DayZero leadership's expertise, positioning Audi as an esports innovator.
Case · Gaming platforms

Audi

The Audi campaign marks a milestone in the careers of our current leadership, who, in their previous roles at Astralis and BLAST, spearheaded groundbreaking projects in digital marketing and esports sponsorship. This six-month campaign aimed to position Audi as an innovative leader in the esports industry, reaching new target audiences and strengthening brand perception. The project had a global reach, with PR activities spanning key markets across North America, Europe, and Asia.

Year
2022
Pillar
Gaming platforms

Our Expertise

This project highlights the extensive experience of our founders, which now forms the core of DayZero's expertise.

  • Global Marketing — international strategy that positioned Audi as an innovative brand within the esports community.
  • Sponsorship Activation — Audi as the first automotive brand in esports, setting new industry standards.
  • Mega-Event Development — innovative mega-events that gave Audi a distinctive presence in the esports space.
  • Deep Esports Knowledge — relevant content and experiences that resonated positively with the gaming community.

Innovative Strategies

The Audi project employed modern marketing techniques and creative strategies to effectively position the brand.

  • Targeted PR Strategies — impactful PR efforts that positioned Audi prominently on the global stage.
  • Social Media Marketing — focused campaigns that maximized reach within the gaming community.
  • Interactive Fan Art Campaign — fan-driven initiative that boosted brand visibility and community participation.

Results

The Audi project delivered outstanding results, showcasing the innovation and expertise of our founders.

  • Global Reach and Visibility — significant media attention across international markets.
  • High Engagement Rates — interactive fan art campaign drove strong community engagement.
  • New Target Audience — Audi connected with a younger, digitally savvy audience.
Selected work

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