Single-creator partnerships
A long-term commercial relationship with one creator — multi-deliverable, multi-quarter, with shared KPIs and joint creative ownership.
+ Pillar 01 · Creator economy
Creators aren't talent.
Creators aren't talent.
They're media platforms.
DayZero helps brands work with creators as a commercial channel — and helps creators build long-term media businesses around what they make. Strategy, partnerships, management, formats and IP, run by operators who treat creators as platforms.
What we mean
Creators are the new media companies.
The biggest audience shifts of the last decade didn't happen on TV or in feeds — they happened around individual creators. A creator at scale is a brand, a media channel and an IP holder at the same time. We treat them that way, and we help brands buy into them that way.
That changes the work on both sides. For brands, it's commercial partnerships and co-built formats — not influencer line items. For creators, it's a business, with margin, structure and equity in their own IP — not a calendar of brand deals.
One pillar. Five disciplines.
We run an end-to-end practice across the creator economy. We bring the right disciplines together depending on whether the brief comes from a brand, an agency, a club, or a creator.
- 01 Strategy
Content strategy
Audience, format and channel strategy for creators and brand-led creator programmes. Where to play, what to make, and how it compounds into a real audience over time.
- 02 Partner
Brand partnerships
Commercial partnerships between brands and creators — campaigns, integrations and long-term collaborations briefed, structured and operated like media deals, not one-off posts.
- 03 Manage
Creator management
Full management for a small, selective roster of creators and streamers. Deals, production, finances, partnerships, growth — the operating layer behind a creator business.
- 04 Build
Format development
Original formats co-built with creators and brands — shows, series, tournaments, live properties — designed to live across YouTube, Twitch and beyond as recurring media.
- 05 Own
IP development
Turning audience and format into ownable IP — product lines, joint ventures, licensing, equity structures. Long-term value for the creator and a real asset for partners.
Creators, briefed like a media partner.
We don't do influencer line items. We build commercial relationships between brands and creators — measurable, structured, and built to do real commercial work.
Creator-led campaigns
A casted, briefed and produced campaign across a curated group of creators — anchored to a launch moment, measured against media KPIs.
Co-built formats & IP
A show, series or live property co-built with creators and owned in part by your brand — distribution, IP rights and economics structured from day one.
#EntertainOrDie
We help brands become genuine players on YouTube — not advertisers renting attention, but media owners with their own host, their own formats and a direct relationship with the audience. Two things make that real: sharp strategy and proper production. We do both.
Route 01 Borrow the audience
A signed creator's channel as your way in
Launch as the lead partner on a creator we already manage. On-brand episodes where your brand is a real enabler of the content — not a classic sponsorship. We bring a brand co-host into the format, so the audience meets the voice that will later carry your own channel. A shorts and clips strategy is built in from day one.
Route 02 Build your own
Your own YouTube channel, built to last
In parallel we build your channel around a clear host, a defined identity and repeatable signature formats — designed for YouTube as a platform and algorithm, made to run again and again. Think the discipline behind formats like Hot Ones or Surrounded: simple, recognisable, returnable. Owned by you.
How we develop formats — three content pillars
- 01
Access
Into people, places, routines and moments the audience never normally gets close to.
- 02
Utility
Real usefulness, inspiration and know-how — content that earns its place in the audience's day.
- 03
Conversation
Formats that spark opinions, shares and recognition — the things people bring to each other.
For creators
We run a business with you. Not for you.
We work with a small, selective roster — and we work deeply. Management is the floor, not the offer. The offer is a real operating partnership: strategy, commercial, formats, IP, and the team to actually run them with you.
We're operators ourselves. We came up inside esports, streaming and creator media, and we built the kind of agency we wished existed when we were on the other side.
Talk to us as a creator- 01
Selective, not stable.
A small roster gets the attention a big one can't. We say no often so we can show up for the people we sign.
- 02
Growth, not just deals.
Audience, format and channel strategy come first. Commercials follow audience, not the other way around.
- 03
You keep the IP.
We build with you on equity terms. The audience and the IP belong to the creator — full stop.
- 04
One team, one P&L.
Strategy, deals, production, finances and growth in one place — so you can keep your head in the work, not in the operating layer.
Brand fluency, operator instincts, a real roster.
We sit between brand strategy and creator operations — at home in a marketing steering committee and at home in a streamer's edit suite. The roster is small on purpose. The partnerships are deep on purpose.
Featured creator
Rasmus Søndergaard
Denmark's biggest streamer · Long-term management & formats
A long-running operating partnership — content strategy, commercial deals, format development and audience growth across YouTube and Twitch. The case we point to when people ask what working with us actually looks like.
Open case → A selection of our roster See full roster →
- Rasmus Søndergaard Creator · Denmark
- Savannah Creator · Denmark
- Bruhliver Creator · Denmark
- dupreeh Counter-Strike · Denmark
- Buzz Counter-Strike · Denmark
- Wendel League of Legends · Denmark
Ready to brief us?
Build with
Build with
creators.
Brands, agencies and clubs — tell us the audience and the ambition. Creators — tell us what you're building, and where you want it to go.