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Three lines.
One operating model.

We work three angles into gaming — creator IP, branded worlds, and in-game advertising. They're built on the same operating model: strategy first, premium production, long-term partnerships.

01 Creator economy

We don't manage creators. We build with them.

Long-term IP, formats, and brand partnerships co-created with the people who already shape culture. Strategic, commercial, and built to last beyond a single campaign.

Capabilities
  • Format & IP development Original shows, series and recurring formats co-owned with the creator.
  • Brand partnerships Sponsorships and integrations that read native, not bolted-on.
  • Talent management Strategy, commercials and rights — built around the creator, not the agency.
  • Production In-house production for high-quality formats and broadcast-ready output.
Deliverables
  • Strategy memo & IP roadmap
  • Original format pilot
  • Brand integration package
  • Quarterly content slate
  • Long-term creator partnership
Working with
  • Rasmus Søndergaard
  • Bruhliver
  • E-sports players
02 Gaming platforms

Branded worlds where the next generation already plays.

Custom maps, sponsored worlds and platform activations on Roblox, Fortnite and Minecraft — built as premium commercial properties, not one-off stunts.

Capabilities
  • Branded experiences Bespoke worlds and game-modes designed around your brand objective.
  • Sponsorship inside UGC Embed inside existing properties on Roblox & Fortnite at scale.
  • Strategy & always-on Roadmaps, content drops and live ops to keep audiences coming back.
  • Measurement Audience, engagement and brand-lift reporting against pre-agreed KPIs.
Deliverables
  • World concept & design doc
  • Custom map / game-mode build
  • Always-on content calendar
  • Live ops & moderation
  • Performance dashboard
Working with
  • Safety Quest × Ogilvy
  • Audi
  • Haaland × Clash of Clans
03 In-game advertising

The right route into gaming — matched to your market.

Not a one-size product. We shape the strategy and recommend the in-game placements that fit your brief, your audience and your market — with deep coverage in Switzerland.

Capabilities
  • Media strategy Audience-first planning across in-game, esports broadcast and creator media.
  • Placement & buying Direct relationships with publishers, leagues and platforms — including DACH-exclusive inventory.
  • Creative production Native ad units, branded broadcast graphics, and creator-fronted spots.
  • Reporting Reach, attention and brand-lift measurement, audited by independent partners.
Deliverables
  • Audience & route-to-market analysis
  • Placement plan & rate card
  • Native ad creative
  • Campaign management
  • End-of-flight report
Working with
  • eSports.ch × Sunrise
  • FC Basel E-Sports
  • Swiss market exclusives
How we work

One process for every line.

  1. 01

    Listen

    Brief, audience, market, ambition. We start by understanding what success looks like for you.

  2. 02

    Strategy

    We recommend the right route — creator IP, branded world, in-game placement, or a mix.

  3. 03

    Build

    Production, partnerships, formats, integrations — delivered with the platforms and creators we know.

  4. 04

    Scale

    Always-on content, live ops and partnership management to keep the relevance compounding.

Brief us.

Pick a line, or let us recommend one.

Start a brief