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DayZero leaders helped shape BLAST, a top-tier esports project launched in 2017.
Case · Gaming platforms

BLAST

Before founding DayZero, our current leadership played pivotal roles in shaping the BLAST project during their tenure at Astralis and BLAST. The vision was to revolutionize the esports event landscape by creating a dynamic format that combines top-tier competitive esports with engaging entertainment. Since its launch in 2017, BLAST has quickly established itself as one of the top two esports production companies globally, competing directly with industry giants like ESL.

Year
2017
Pillar
Gaming platforms

Our Expertise

The BLAST project showcases the comprehensive expertise of our founders, which now forms the foundation of DayZero's capabilities.

  • Mega-Event Development — an innovative event format that seamlessly blended traditional esports competitions with entertainment elements.
  • Sponsorship Activation — long-term partnerships with top brands, driving growth and financial support.
  • Deep Understanding of the Esports Market — events that catered to the preferences of players and fans, resulting in high viewer engagement.

Innovative Approaches

BLAST's early success was driven by approaches that enhanced both viewer experience and overall production quality.

  • New One-Day Event Format — a high-intensity format that maximized entertainment through short, thrilling matches.
  • Social Media and PR Campaigns — strategic efforts that boosted BLAST's international visibility.
  • High-Quality Production — cutting-edge technology, impressive stage designs, innovative content.

Results

Since its inception, BLAST has rapidly become a top contender in the esports industry.

  • Top-2 Global Position — among the top two esports production companies worldwide.
  • High Viewership Numbers — consistently impressive at live venues and online broadcasts.
  • Long-Term Partnerships — significant brand partnerships crucial for continued growth.
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