A home that never closes
The Clubhouse is always on. Between matchdays, in the summer break, on a school night — young fans can step into a corner of FC Basel built entirely for them, and find something new every time.
Case · Gaming platforms
FC Basel 1893 Clubhouse
A club is more than ninety minutes. For FC Basel 1893, we built a permanent home on Roblox — a living clubhouse where the youngest fans play, collect and compete in red and blue, long after the final whistle. It grew from the club’s own kids’ club into an award-winning fan world, and it keeps its doors open every day of the year.
Play, collect, belong
Mini-games to master, collectible cards to chase, a jersey to wear that’s unmistakably FCB. Small rituals that turn a casual fan into a lifelong one — and a screen into a sense of belonging.
Recognised
The Clubhouse won the Swiss MarTech Award 2026 — but the real prize is a new generation growing up red and blue, with a club that meets them where they play.
Gallery 
In the wild.