Our Expertise
Our team brought a diverse range of expertise to ensure the success of the FC Basel E-Sports project.
- Project Management and Stakeholder Coordination — overseeing the project's overall management with consistent communication with FC Basel's leadership.
- Social Media Management — daily content on Instagram, Facebook, and TikTok, tailored to engage younger audiences.
- Tournament Platform Development — supporting international tournament formats while catering to local needs.
- E-Sports Knowledge — targeted content and formats that resonate with a young, digital audience.
- Sponsorship Management — collaborating with national and international sponsors to build new partnerships.
Innovative Approaches
The project employs modern methodologies and data-driven approaches to maximize reach and engagement.
- Targeted content on Instagram, Facebook, and TikTok where the audience is most active.
- Digital tournament platform supporting competitive formats while maintaining accessibility.
- Localized strategy for the DACH region — German communications significantly increased reach.
- Data-driven communication informed by audience insights and analytics.
Results
The FC Basel E-Sports project has already achieved several significant milestones.
- Active and engaged digital community.
- Localized communication strategy expanded reach across the DACH region.
- New sponsorships — Domino's, Logitech/Astro, and tectake.
- Successful tournament platform solidified FC Basel's presence in e-sports.
