Our Expertise
Our deep knowledge of gaming marketing and interactive content creation played a vital role in delivering this unique project.
- Gaming and Audience Expertise — guiding Ogilvy in understanding the gaming audience and their expectations.
- Creative Concept Development — balancing Ogilvy's branding requirements with the audience's desire for fun.
- Integration of Workplace Safety in Gaming — embedding safety as a central theme in the Fortnite environment.
Innovative Approaches
The Safety Quest project was built on cutting-edge technologies and strategic marketing innovations.
- Fortnite and UEFN — a custom map tailored to Ogilvy's requirements, with client-specific visual assets.
- Influencer-Driven Marketing — collaborations with prominent Fortnite creators in the target region.
- Balancing Fun and Messaging — gamification techniques that delivered the message through enjoyable gameplay.
Results
While the project is still in progress, early results highlight several key successes.
- Two of four planned levels successfully launched, with positive feedback and promising reach.
- Expanded Ogilvy's capabilities into the gaming marketing space.
- Effective communication of workplace safety, particularly to younger audiences.
