Rasmus Søndergaard — a national youth phenomenon. He first made his mark in the world of gaming and livestreaming, but in recent years he has blown up across mainstream platforms like YouTube, Instagram, and TikTok. He's a member of the rap group BOC, a Red Bull athlete, and the king of large-scale Danish YouTube productions. While his most devoted fans are young men, his content and personality reach far beyond that audience. It's in the space where gaming collides with the mainstream that Rasmus truly stands out.
Integrated partnerships where Rasmus works closely with the brand to develop and execute long-term, stand-alone formats, concepts, or channels.
"Monday videos" are a core element of Rasmus' content production, drawing between 200,000–300,000 viewers each week on his own YouTube channel. The videos typically run for about 50 minutes, with an average watch time of 31 minutes. The weekly video themes range from recurring formats to unique one-offs.
Rasmus has powerful channels across the biggest media platforms and regularly runs campaigns for brands and products. These are always adapted to both the target audience and his own authentic voice and style.
