A 14-day, 24/7 livestream event with Rasmus Søndergaard — creator guests, audience challenges and sponsor-integrated moments turned his Twitch channel into a continuous live universe, syndicated across TikTok, YouTube, Spotify and mainstream media.
≈4× the previous Danish peak-concurrent record of 13,251.
Sønderthon 1.0 ran 24 hours a day for 14 days, built around live entertainment, creator guests, audience participation, challenges and sponsor-integrated moments. The format turned Rasmus' Twitch channel into a continuous live universe — viewers followed the main stream, side challenges and cultural moments across Twitch, TikTok, YouTube, Spotify and mainstream media.
It became one of the strongest Danish creator activations to date, setting a new benchmark for live-streamed entertainment in Denmark — and proving a creator-led tentpole can hold a national audience for two straight weeks.
